Branding 101: What Makes a Brand Powerful
Jun 27
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand). We live in a time where competition rises on every corner, and t...
Continue ReadingYour Guide to Decoration Methods: Part 1
Mar 23
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue ReadingThe Best Apps For Organization
Jan 31
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingDecoration Methods, Simplified: Part II
Aug 28, 2025
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Aug 6, 2025
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Mar 2, 2025
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingYour Product Decorating Questions Answered
Feb 23, 2025
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jan 4, 2025
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Jul 22, 2024
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Jul 28, 2023
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingThe Power of Perceived Value
Jul 6, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Jun 7, 2023
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue ReadingThe Power of Promo: Why People Love Freebies
May 31, 2023
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingHow to Put Together an Onboarding Kit
Mar 4, 2023
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Feb 25, 2023
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Feb 4, 2023
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue Reading6 Reasons You Need a Company Store
Apr 15, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Mar 23, 2022
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingProduct Safety: What You Need to Know
Feb 14, 2022
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue Reading8 Graphic Design Mistakes to Avoid
Feb 7, 2022
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingHow to Work Smarter, Not Harder
Jan 31, 2022
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingThe Secrets to Attracting Ideal Customers
Dec 17, 2021
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue Reading5 Healthy Tips for Business Trips
Dec 10, 2021
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Nov 11, 2021
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Sep 16, 2021
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingWhy You Should Be Having More Fun at Work
Aug 10, 2021
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
May 29, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Feb 3, 2021
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingYour Guide to Promotional Shirts
Dec 29, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Nov 23, 2020
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Nov 16, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Oct 3, 2020
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading4 Ways to Improve Communication
Sep 4, 2020
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingBusiness Travel: How COVID-19 Changes Everything
Aug 13, 2020
"Business as usual." The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number one prior...
Continue Reading6 Books That Every Business Owner Should Read
Jul 29, 2020
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingLanyards: Everything You Need to Know
Jan 16, 2020
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingGraphic Design Terms Everyone Should Know
Dec 26, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading4 Steps to #Winning Social Media
Oct 15, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue ReadingBranding 101: Let’s Talk Logos
Jul 13, 2019
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingGraphic Design Terms Everyone Should Know
Jul 6, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingYour Brand Is Your Business - Market It!
May 31, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingYour Graphic & Web Design Cheat Sheet
May 24, 2019
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
May 16, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingWhy You Need Promotional Products
May 2, 2019
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jan 15, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Jan 8, 2019
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue Reading3 Things Every Busy Professional Needs
Sep 23, 2018
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue Reading5 Ways to Boost Employee Morale
Sep 16, 2018
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingHow to Manage the Workload of a Leader
Aug 25, 2018
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
Continue ReadingHow to Protect Your Business From Hackers
Jul 6, 2018
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Jun 22, 2018
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
May 2, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Apr 25, 2018
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
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